Introduction
The Just Do It slogan has become synonymous with Nike, as it represents the company's brand image and encourages people to take action. To ensure the success of the campaign, Nike has established a product lifecycle that includes research, development, testing, and launch. This article focuses on Nike's Just Do It product lifecycle, which includes a comprehensive and systematic approach to bring innovative products to market.Research and Development
Nike's research process focuses on understanding the needs and desires of their consumers, as well as identifying trends and opportunities for innovation. This process involves conducting market research, tracking consumer behavior, and gathering feedback from athletes and other stakeholders. Based on this research, Nike's product development team comes up with ideas for new products and features, which are then tested and refined through an iterative process. The product development team uses advanced technology to create designs and prototypes that meet the company's rigorous quality standards. Nike's R&D process also involves testing products in real-world conditions to ensure they live up to the brand's promises. The final product goes through rigorous testing to ensure quality, performance, and safety.Testing and Launch
Once the product has been developed and tested, Nike launches it in the market. The product launch is an exciting phase that involves marketing and advertising campaigns, media coverage, and social media engagement. Nike uses a mix of traditional and digital marketing channels to promote its products, including television ads, print ads, social media, and influencer marketing. During the launch phase, Nike closely monitors consumer feedback and reviews to identify any issues or opportunities for improvement. The company is committed to continuous improvement, which is why it uses feedback from consumers to make iterative improvements in product design and functionality.Product Life
Nike's Just Do It products have a long shelf life, and the company continues to support them even after they have been launched. Product life includes providing customer support, troubleshooting, and issuing software and firmware updates when necessary. Nike also offers warranties and guarantees to ensure customer satisfaction. Nike's dedication to product innovation and improvement has helped it maintain its position as one of the most recognizable and respected brands in the world. Its Just Do It slogan has become an integral part of the brand's identity and has inspired millions of people to take action and live their best lives. Whether you're an athlete or just someone looking to get fit, Nike has a product for you that will help you achieve your goals. So go ahead, just go for it.
